JASPER, CANADA
Granby Ranch is where both Trevor and Charles first experienced lift-served mountain biking. Years later, it became the perfect place to explore a new approach to resort mapping. Created as a personal concept, the project gave us the freedom to experiment with perspective, lighting, and seasonality without the constraints of a client brief.
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Rather than viewing the mountain from directly overhead, the illustration is seen from a neighboring hillside across the valley. Rolling foreground terrain and densely painted evergreens create depth and naturally lead the eye toward the ski area, giving the landscape a more immersive, painterly quality than traditional trail maps.
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From the beginning, the illustration was developed as the foundation for both winter and summer experiences. The underlying illustration was composed to support seasonal map skins, allowing the same landscape to adapt as the mountain changes from bike park to ski area.
Rather than creating separate maps for summer and winter, both experiences can be built from the same illustrated landscape. By preserving the perspective and underlying terrain, guests develop a familiar understanding of the mountain while seasonal lighting, vegetation, snow cover, and trail networks transform around it. The result is a more cohesive guest experience and a single illustration that can evolve alongside the resort.
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